Quick Tactics for Pricing Strategies

We’re coming at you today with some quick pricing strategies in celebration of our next LIVE Creative Conversation. Pricing creativity can be such a hot topic that we all go back and forth on which way works best.

Do you show your prices on your website?
Should I use an hourly rate? or set rate packages?
Do you know about value-based pricing?

These are all the things we will discuss in our upcoming Creative Conversations . In the mean time, here are a few tactics that will help you price your creative services no matter what your approach.

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tactic 1: reduce the left digit by one

Old Price: $2,000
New Price: $1,999.99

Bonus Tip: Emphasize the new base digit by visually minimizing the digits after the decimal.

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tactic 2: choose prices with fewer syllables

Old Price: $27.82
New Price: $28.16

The old price has 7 syllables where the new price has 5, this makes the number sound shorter and therefore smaller.

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tactic 3: remove the comma

Old Price: $1,999
New Price: $1999

The old price has 11 syllables where the new price has 5, this makes the number sound shorter and therefore smaller.

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tactic 4: mention the daily equivalence

Old Price: $24.99/month
New Price: $0.80/day

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xo Kelly + Marlo
Co-Founders, Creative Roots Co.
@creative_roots_co

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